Benoit Seguin Author & Editor

Dikaia Chatziefstathiou is Reader in Olympic Studies and the Social Analysis of Sport, and Director of Research and Knowledge Exchange Environment, School of Human and Life Sciences at Canterbury Christ Church University, UK.

Borja García is Senior Lecturer in Sport Management and Policy at Loughborough University, UK. He is a specialist in public sport policy, European Union sport policy and sports governance. He teaches on the Olympic movement’s governance at several international universities.

Benoit Séguin is Full Professor in Sport Management at the University of Ottawa, Canada. He specialises in sports marketing, particularly in the areas of sponsorship, ambush marketing and brand.