Marketing Communications
4 authors - Hardback
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Lynne Eagle is Adjunct Professor at the University of Canterbury, New Zealand and at Charles Darwin University, Australia.
Barbara Czarnecka is Associate Professor of Marketing at London South Bank University, UK.
Stephan Dahl is Adjunct Associate Professor at James Cook University, Australia and at Charles Darwin University, Australia.
Jenny Lloyd is Associate Professor of Marketing at the University of Warwick, UK.