Asha Kaul Author

Asha Kaul is Professor in the Communication Area, Indian Institute of Management, Ahmedabad. She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur, in 1990. She is the author of Effective Business Communication (2000), The Effective Presentation: Talk Your Way to Success (2005), Business Communication (2nd edition, 2009), co-author of the book, Corporate Reputation Decoded (2014) and co-editor of two books: Management Communication: Trends and Strategies (2006) and New Paradigms for Gender Inclusivity (2013). Her current areas of interest include genderlect, politeness, managerial, corporate and digital communication. Currently she is working on Indian cases to comprehend the intricacies involved in corporate decision-making for enhancing reputation Vidhi Chaudhri is Assistant Professor of Media and Communication at Erasmus School of History, Culture and Communication (ESHCC), Erasmus University Rotterdam, the Netherlands. Vidhi received her Ph.D. from Purdue University, USA. Her research interests include corporate social responsibility, crisis communication and corporate reputation, social media, and employee engagement. She has published in Management Communication Quarterly, International Journal of Business Communication, Public Relations Review, and Journal of Corporate Citizenship, among others. She is also (co-)author on several business cases and has contributed chapters to The Handbook of Crisis Communication; Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence; and The SAGE Encyclopedia of Corporate Reputation.