Qualitative Marketing Research
2 authors - Paperback
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Edited by Anu Valtonen and Outi Rantala, Faculty of Social Sciences, University of Lapland, Finland and Paolo Davide Farah, West Virginia University, Eberly College of Arts and Sciences, John D. Rockefeller IV School of Policy and Politics, Department of Public Administration, US and gLAWcal – Global Law Initiatives for Sustainable Development, UK