Annie Wilson Author

Annie Wilson is a senior lecturer of marketing at the Wharton School of Business and a former behavioral scientist for The Vanguard Group. Annie received a PhD in marketing from Harvard Business School. She has worked in consulting partnerships and provided keynote talks on brand strategy in the financial, entertainment, and fashion industries.

Ryan Hamilton is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He coauthored a book and cohosts a podcast, both called The Intuitive Customer. He has also produced two lecture series, "Critical Business Skills for Success: Marketing" and "How You Decide: The Science of Human Decision Making," for The Great Courses.