Digital Public Relations and Marketing Communication Trends in Africa
2 contributors - Hardback
£135.00
Anne W. Njathi (Ph.D. North Carolina State University) is a data-driven digital marketer and chartered Marketer (ACIM) with 9 years of experience in building sustainable brands in Africa. As an assistant professor at Pepperdine University, her research focuses on digital technologies, the creator economy, Internet governance, and FinTech, from an emerging market perspective.
Brandi Watkins (Ph.D., APR, The University of Alabama) is an associate professor in the School of Communication at Virginia Tech. Her research examines the role of digital and social media in facilitating organization-public relationships, brand communication, and social change.