Advertising and Integrated Brand Promotion
4 authors - Paperback
£79.99
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Angeline Close Scheinbaum Editor & Author
Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.
