Strategic Alliances and Marketing Partnerships
2 authors - Hardback
£39.99
Andrew Humphries is currently CEO of SCCI Ltd which he founded in July 2004 (www.sccindex.com). He is an expert and thought leader in performance improvement in collaborative business relationships. His scientific diagnostic technique demonstrates how organisations can gain strategic advantage by formally managing their teamwork. It has been used successfully in construction, rail, defence, manufacturing, retail fashion, automotive, IT, food & drink, agriculture and the public sectors in the UK, EU, ASEAN and Australia. A global leader in his field, Andrew is sought after as a conference speaker and author and is a Visiting Fellow at the Cranfield School of Management. Richard Gibbs is a recognised expert in marketing channels and alliance management. His career spans senior sales and marketing positions in multinational companies such as Xerox and Novell Inc. His current research focuses on cross-cultural inter-organisational collaboration in global supply chains. Richard teaches at the University of Winchester.