Alan Seymour Author

Alan Seymour is an experienced academic in the sports marketing, engagement, PR, branding and social media sectors. He was previously Senior Lecturer and Course Leader at the University of Northampton, UK, and has run conferences both in the UK and the USA.

Paul Blakey is Senior Lecturer in Sport Business Management at the School of Sport and Exercise Science, University of Worcester, UK. He has worked on collaborative, and individual, research publications, conference presentations, ‘in-field’ event impact studies for sport governing bodies and co-ordinated nationwide research projects for UK-based sport and leisure corporations.