Abram Games Author

A first generation Londoner born in Whitechapel in 1914, Abram Games OBE RDI designed some of the most iconic and recognisable images of British graphic design in the twentieth century. His work was known for its efficiency, directness and humour, and included public information posters, advertisements, book jackets and stamps. During World War II, he held the position of Official War Poster Designer, and also produced images for Transport for London, British Airways, the Financial Times and Guinness. Most famously, he designed the logo for the Festival of Britain in 1951. His motto was 'maximum meaning, minimum means'.