The Secret That Is Not a Secret

Ten Heretical Tales

Jay Michaelson author

Format:Paperback

Publisher:Ayin Press

Published:18th Jan '24

Should be back in stock very soon

The Secret That Is Not a Secret cover

Marketing Plan: 

  • Launch events and special sales campaign leading up to Chanukah, which comes just after the book's publication day. 
  • Book club pitches to various spiritual and activist community organizations. 
  • Pre-publication submission to industry reviewers (Publisher’s Weekly, Kirkus, Shelf Awareness, Library Journal, Booklist, etc.).
  • Outreach to independent booksellers, libraries, and academics.
  • Ambitious social media campaign, partnering with progressive Jewish organizations in author’s network to boost reach.
  • Targeted social media advertising.

Publicity Plan: 

  • Author is often invited to speak at community organizations and will ambitiously pursue speaking engagements in the months leading up to/following publication.
  • Press campaign to place excerpts, reviews and/or interviews with the author in print publications like the New York Times, The Forward, the Los Angeles Review of Books, and the New York Review of Books
  • Campaign to place interviews with the author on CNN (where he’s a commentator), NPR and MSNBC (where he’s appeared before), and on spiritual and LGBTQ+ oriented podcasts. 

A provocative collection of interconnected tales, bridging the worlds of mysticism and heresy, faith and desire—from the award-winning author of Everything is God and The Heresy of Jacob Frank.

The Secret That Is Not a Secret: Ten Heretical Tales invites you into a hidden world of faith, desire, transgression, and revelation. The inhabitants of its interlocking stories are pious and rebellious, mystical and queer, from a Hasidic woman tormented by her husband’s long beard to a closeted gay man repenting of his sins in the mikva. The first book of fiction by Rabbi Dr. Jay Michaelson, winner of the National Jewish Book Award, The Secret That Is Not a Secret is a remarkable work of mystical fiction.

The Secret Is Not a Secret tells ten heretical tales of desire, framed in the ten luminous emanations, where the lines separating truth and heresy are blurred and inverted. Jay Michaelson has given us a work that sparkles with light while living in the shadows of the darkness that accompanies all light. It is a gift to all of us who struggle with the sacred while dwelling in spaces where the sacred refuses go.” “”
Shaul Magid, Professor of Jewish Studies at Dartmouth College, and author of Piety and Rebellion: Essays in Hasidism and The Necessity of Exile

“This newest addition to the well Queer Yiddishkeit warms my heart and mind. Rabbi Michaelson's ten short stories are like a collaboration between queerness, Kabbalah, mysticism, rebellion, and a deeply Queer Judaism. This book might be fiction, but its awe-inspiring messages are real.”
Rabbi Abby C. Stein, author of Becoming Eve: My Journey from Ultra-Orthadox Rabbi to Transgender Woman


“Sacred and profane, erudite and engaging, queer and questioning, Jay Michaelson’s The Secret That Is Not a Secret challenges Jewish traditions and imagines its own sort of transcendence. These remarkable stories cleave to God, the flesh, and what it means to live in a world full of hidden secrets.”
Jonathan Papernick, author of The Ascent of Eli Israel, I Am My Beloveds, and Gallery of the Disappeared Men


“Fiction has always been the homeland of deceit and desire, how we deceive others and conceal ourselves, how we desire others and are desired by them. In The Secret That Is Not a Secret, Jay Michaelson brings his knowledge of Kabbalah into contemporary tales of desire and concealment. As one character suggests, ‘Religion isn’t sublimated sex. Sex is sublimated religion.’ Michaelson’s achievement in these magical stories is to imagine just how that is so.”
Rodger Kamenetz, author of The Jew in the Lotus and The Missing Jew: Poems 1976–2022


“Jay Michaelson’s parable-esque short stories have a sizable dash of Isaac Bashevis Singer and a substantial dash of the queer modern mystic. Immersed in Jewish tradition and folklore, these stories are both learned and sensually detailed, containing humor, eros, magic, and unexpected heartbreak. From tales of table-golems to anti-queer verses that disappear from the Torah, there’s reverence here and liberating irreverence. One of Michaelson’s characters names his personal mystical revelations as a ‘re-enchantment of the earth.’ This book offers narratives that re-enchant the body and soul.”
Rabbi Jill Hammer, author of Return to the Place: The Magic, Meditation, and Mystery of Sefer Yetzirah


“In Jay Michaelson’s heartfelt story collection The Secret That Is Not a Secret, characters struggle valiantly and memorably to reconcile the apparent contradictions of the mystical and material realms of existence. Suffused with both probing intellect and deep emotion, these stories invite readers to embark upon a spiritual quest that’s refreshingly grounded in the profound realities of our daily lives.”
Aaron Hamburger, author of Hotel Cuba


“Michaelson's inventive and daring collection follows lost souls in Israel and New York, desperate for enlightenment. The stories are queer but universal, skeptical but reverent, intellectually rigorous but full of heart—and with sudden, astonishing turns, they reach transcendence. I can't stop thinking about this book!”
Jonathan Vatner, author of Carnegie Hill and The Bridesmaids’ Union


“This book is mesmerizing and profound. I was already a a fan of Jay Michaelson's nonfiction, but this book brings his unique theological and spiritual perspectives alive on an earthy, human level. His characters’ lives are sometimes troubles, sometimes angst-filled, but always deeply examined, and in some cases even enlightened. This is a book that will make you think and feel.”
Haviva Ner-David, author of To Die in Secret and Life on the Fringes


“Improvisation and transformation mark the midrashic imagination in Jewish religious and literary culture, and the Kabbalistic orientation upon which it is based. Jay Michaelson's The Secret That Is Not a Secret: Ten Heretical Tales demonstrates allegiance to this long-standing approach. What makes these stories heretical is there undeniable traditional nature, and what makes them traditional is there incontestable heretical nature. They compel the reader to imagine the connection between the theosophic mysteries of the divine and the psychological-emotional complexities of the mundane, the sacred and the profane, the holy and the erotic. Perhaps this is the esoteric import of the title, for what after all is a secret that is no secret but the most profound secret that can be divulged only to the extent that it is withheld? The fiction artfully woven by Michaelson beckons the reader on the endless journey to uncover what must be recovered.”
Elliot R. Wolfson, Marsha and Jay Glazer Chair of Jewish Studies at University of California, Santa Barbara

ISBN: 9798986780399

Dimensions: unknown

Weight: unknown

229 pages