Export Manager
A Practical Guide to Develop Foreign Markets
Luca Gatto author Marco San Filippo author
Format:Paperback
Publisher:Bocconi University Press
Published:30th Jun '24
£39.95
Supplier delay - available to order, but may take longer than usual.
![Export Manager cover](https://cdn.theportobellobookshop.com/img/9791281627000.jpg)
In the current economic context, exporting offers small and medium-sized companies the only path to long-term growth and prosperity. Markets have become more complicated due to social and relational barriers and the intricacies associated with transaction and post-sales management. The Export Manager is a pivotal figure, enabling companies to initiate, advance, and manage the exportation of their goods and services.
From this perspective, the book serves as a practical guide for the Export Manager profession. It covers all necessary activities, ranging from evaluating the company to monitoring the Export Business Plan. The authors provide an objective and pragmatic illustration of each activity, supported by cases and examples, covering technical skills and managerial skills alike. The digitalization process affecting every phase of this multifaceted profession is also taken into account.
ISBN: 9791281627000
Dimensions: unknown
Weight: unknown
280 pages