Being Bollywood

Postfeminism, Celebrity Culture and Femininity in the Global South

Viraj Suparsad author

Format:Hardback

Publisher:Springer Verlag, Singapore

Published:15th Oct '23

Should be back in stock very soon

Being Bollywood cover

Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the diaspora. This book thus engages these actresses as global Indian celebrities who are framed and presented as contemporary urban Indian exemplars of gender via media coverage about them. The book therefore offers a robust and detailed case study of the Bollywood star system so as to demonstrate how the nuances of this unique cultural context influence the dimensions of postfeminism and celebrity culture therein.

ISBN: 9789819956999

Dimensions: unknown

Weight: unknown

172 pages

2023 ed.