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Technology Advances and Innovation in Wine Tourism

New Managerial Approaches and Cases

Marianna Sigala editor Coralie Haller editor

Format:Hardback

Publisher:Springer Verlag, Singapore

Published:5th Jan '23

Should be back in stock very soon

Technology Advances and Innovation in Wine Tourism cover

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.

This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

“This book fills an existing research gap through illuminating the paths towards technological innovation. … this book provides valuable insights that inspire further research and offer a wealth of knowledge covering both theoretical underpinnings and practical illustrations of technological innovations in the context of wine tourism.” (IokTeng Esther Kou, Information Technology & Tourism, Vol. 25 (3), 2023)

ISBN: 9789811982767

Dimensions: unknown

Weight: unknown

289 pages

1st ed. 2023