Heritage Entrepreneurship
Cultural and Creative Pursuits in Business Management
Format:Hardback
Publisher:Springer Verlag, Singapore
Published:18th Jan '23
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£139.99(9789811951510)
This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.
In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policymakers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.ISBN: 9789811951480
Dimensions: unknown
Weight: unknown
169 pages
1st ed. 2023