Dealing with Socially Responsible Consumers
Studies in Marketing
Format:Paperback
Publisher:Springer Verlag, Singapore
Published:3rd Jan '24
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£79.99(9789811944567)
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
ISBN: 9789811951282
Dimensions: unknown
Weight: unknown
564 pages
1st ed. 2022