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Dealing with Socially Responsible Consumers

Studies in Marketing

Jishnu Bhattacharyya editor

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:3rd Jan '24

Should be back in stock very soon

This paperback is available in another edition too:

Dealing with Socially Responsible Consumers cover

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


ISBN: 9789811951282

Dimensions: unknown

Weight: unknown

564 pages

1st ed. 2022