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The Management of Continuous Product Development

Empirical Research in the Online Game Industry

Wei Huang author

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:22nd Oct '23

Should be back in stock very soon

This paperback is available in another edition too:

The Management of Continuous Product Development cover

This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups.

 

ISBN: 9789811946813

Dimensions: unknown

Weight: unknown

131 pages

1st ed. 2022