Customer-Centricity in Organized Retailing
A Guide to the Basis of Winning Strategies
Jishnu Bhattacharyya author Manoj Kumar Dash author Manash Kumar Sahu author Shivam Sakshi author
Format:Hardback
Publisher:Springer Verlag, Singapore
Published:27th Jun '23
Should be back in stock very soon
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.
ISBN: 9789811935923
Dimensions: unknown
Weight: unknown
175 pages
1st ed. 2023