Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 2

José Luís Reis editor Marc K Peter editor Zorica Bogdanović editor Ricardo Cayolla editor

Format:Hardback

Publisher:Springer Verlag, Singapore

Published:15th Mar '22

Should be back in stock very soon

This hardback is available in another edition too:

Marketing and Smart Technologies cover

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692710

Dimensions: unknown

Weight: unknown

739 pages

1st ed. 2022