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Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 1

José Luís Reis editor Eduardo Parra López editor Luiz Moutinho editor José Paulo Marques dos Santos editor

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:31st Mar '23

Should be back in stock very soon

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Marketing and Smart Technologies cover

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692703

Dimensions: unknown

Weight: unknown

735 pages

1st ed. 2022