Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
Marianna Sigala editor Roya Rahimi editor Mike Thelwall editor
Format:Paperback
Publisher:Springer Verlag, Singapore
Published:4th Apr '20
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£139.99(9789811363382)
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
“This book, ‘Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications’ constitutes valuable reading for academic researchers, educators, students, and professionals who are interested in data analytics and its possibility for innovation. … If you are interested in AI, machine learning, deep learning, and smartness, it is more necessary to read this book as fundamental knowledge. I hope you can benefit from this book as much as I have.” (Hsuan Hsu, Information Technology & Tourism, Vol. 24 (2), 2022)
ISBN: 9789811363412
Dimensions: unknown
Weight: unknown
223 pages
1st ed. 2019