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Global Luxury

Organizational Change and Emerging Markets since the 1970s

Pierre-Yves Donzé editor Rika Fujioka editor

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:25th Dec '18

Currently unavailable, and unfortunately no date known when it will be back

Global Luxury cover

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and  setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.  

ISBN: 9789811353482

Dimensions: unknown

Weight: 454g

287 pages

Softcover reprint of the original 1st ed. 2018