Global Luxury
Organizational Change and Emerging Markets since the 1970s
Pierre-Yves Donzé editor Rika Fujioka editor
Format:Paperback
Publisher:Springer Verlag, Singapore
Published:25th Dec '18
Currently unavailable, and unfortunately no date known when it will be back
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
ISBN: 9789811353482
Dimensions: unknown
Weight: 454g
287 pages
Softcover reprint of the original 1st ed. 2018