Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity

Frank M Go author Henk J de Vries author Guojun Zeng author

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:3rd Jan '19

Currently unavailable, and unfortunately no date known when it will be back

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Restaurant Chains in China cover

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

ISBN: 9789811345449

Dimensions: unknown

Weight: unknown

126 pages

Softcover reprint of the original 1st ed. 2019