Restaurant Chains in China
The Dilemma of Standardisation versus Authenticity
Frank M Go author Henk J de Vries author Guojun Zeng author
Format:Paperback
Publisher:Springer Verlag, Singapore
Published:3rd Jan '19
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£79.99(9789811309854)
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
ISBN: 9789811345449
Dimensions: unknown
Weight: unknown
126 pages
Softcover reprint of the original 1st ed. 2019