Chinese Consumers and the Fashion Market
Yingjiao Xu editor Ting Chi editor Jin Su editor
Format:Paperback
Publisher:Springer Verlag, Singapore
Published:9th Feb '19
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£149.99(9789811084287)
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
ISBN: 9789811341489
Dimensions: unknown
Weight: 454g
212 pages
Softcover reprint of the original 1st ed. 2018