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Chinese Consumers and the Fashion Market

Yingjiao Xu editor Ting Chi editor Jin Su editor

Format:Paperback

Publisher:Springer Verlag, Singapore

Published:9th Feb '19

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Chinese Consumers and the Fashion Market cover

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time.  The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. 

ISBN: 9789811341489

Dimensions: unknown

Weight: 454g

212 pages

Softcover reprint of the original 1st ed. 2018