Chinese Innovation And Branding Leaps

Serdar S Durmusoglu editor

Format:Hardback

Publisher:World Scientific Publishing Co Pte Ltd

Published:21st Apr '22

Should be back in stock very soon

Chinese Innovation And Branding Leaps cover

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

ISBN: 9789811249624

Dimensions: unknown

Weight: unknown

208 pages