Social Media In Sport: Theory And Practice

"It is hard to imagine a more systematic treatment of the topics essential to understanding the sport and social media nexus. The analyses that you will find in Sport and Social Media cover all of the essential bases for those interested in how social media has changed the face of our contemporary experiences with sport."; Dr Lawrence A Wenner; Von der Ahe Professor of Communication and Ethics, Loyola Marymount University; Editor in Chief, Communication & Sport Journal; "The content of this book is outstanding. The editors have studied and published an astounding amount of social media and sport industry research. They assembled an outstanding cast of diverse international scholars (who range from prolific veteran researchers to emerging investigators) to join them as authors. The book covers social media in the sport industry in an exhaustive and engaging way."; Dr Paul M Pedersen; Professor, Indiana University; Editor, International Journal of Sport Communication (IJSC)