Contemporary Case Studies on Fashion Production, Marketing and Operations
Pui-Sze Chow editor Chun-Hung Chiu editor C Y Amy editor K Y Tang Ailie editor
Format:Hardback
Publisher:Springer Verlag, Singapore
Published:12th Dec '17
Currently unavailable, and unfortunately no date known when it will be back
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
ISBN: 9789811070068
Dimensions: unknown
Weight: 657g
243 pages
1st ed. 2018