Contemporary Case Studies on Fashion Production, Marketing and Operations

Pui-Sze Chow editor Chun-Hung Chiu editor C Y Amy editor K Y Tang Ailie editor

Format:Hardback

Publisher:Springer Verlag, Singapore

Published:12th Dec '17

Currently unavailable, and unfortunately no date known when it will be back

Contemporary Case Studies on Fashion Production, Marketing and Operations cover

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

ISBN: 9789811070068

Dimensions: unknown

Weight: 657g

243 pages

1st ed. 2018