Market Research

The Process, Data, and Methods Using Stata

Marko Sarstedt author Erik Mooi author Irma Mooi-Reci author

Format:Hardback

Publisher:Springer Verlag, Singapore

Published:13th Nov '17

Should be back in stock very soon

Market Research cover

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

“The book is accompanied by a well-maintained web page … . Overall, the book is a one-stop shop for market researchers. Sufficient background information … add up to a good choice for entering the world of applied market research. Hence, the book can be recommended to students making their first steps in applied market research, particularly when they work with Stata. Likewise, course instructors ... will like the text and the resources that come with it.” (Hauke A. Wetzel, Economic Record, Vol. 96 (313), June, 2020)

ISBN: 9789811052170

Dimensions: unknown

Weight: unknown

416 pages

1st ed. 2018