Feeling Asian Modernities – Transnational Consumption of Japanese TV Dramas

Koichi Iwabuchi author

Format:Paperback

Publisher:Hong Kong University Press

Published:1st Mar '04

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Feeling Asian Modernities – Transnational Consumption of Japanese TV Dramas cover

The recent transnational reach of Japanese television dramas in East and Southeast Asia is unprecedented, and not simply in terms of the range and scale of diffusion, but also of the intense sympathy many young Asians feel toward the characters in Japanese dramas, so that they cope with their own modern lives by emulating the lives on screen.

"The case studies presented in this book will be of significant theoretical value to international scholars. Since most theories in TV studies and transnational cultural dynamics are restricted to the binary of the West and the rest, this collection can provide regional and intra-Asia cases inaccessible to some Western scholars. The book can also provide discursive resources for Asian scholars to de-westernize local studies by pluralizing the point of reference in the field." - Eric K. W. Ma, Chinese University of Hong Kong."

ISBN: 9789622096325

Dimensions: 225mm x 153mm x 23mm

Weight: 598g

340 pages