Jo Nagasaka / Schemata Architects

•Advertizing in Frame magazine and Mark magazine •Promotion via Frame’s website: frameweb.com (130,000 users per month) •Social media campaign via Frame’s Facebook, Instagram, Google+ and Twitter •Digital newsletter announcing the book sent to 43,000 subscribers •Press release issued by email to thousands of press contacts •Promoted at many international design trade fairs •Banners on architecture and design related weblogs •Promotion of the book by Schemata Architects, and by Jo Nagasaka during their appearance at worldwide events and conferences

The evolution of Jo Nagasaka’s design process is unveiled in a unique publication about his studio’s work. The wide - ranging portfolio of the Japanese firm Schemata Architects demonstrates its strengths and inspirational vision. Pinp ointing the founder’s creative spark is what this book is all about.The evolution of Jo Nagasaka’s design process is unveiled in a unique publication about his studio’s work. The wide - ranging portfolio of th e Japanese firm Schemata Architects demonstrate s its strengths and inspirational vision . P inpointing the founder’s creative spark is what this book is all about. Nagasaka’s focus is often drawn to tired, found objects or unused spaces . Th rough investigations to seek modern solutions and pio neering re - purposing techniques , he manages to transform interiors and breath life back into objects . His projects range from large - scale installations and interactive interior environments to smaller - scale products. Revealing insights into his way of work ing, the book highlights new findings about how the designer is able to capture the essence of his thoughts and relate the key aspects of a project in creative and innovative ways. The articles emphasi z e the designer's concepts, giving unique insight into the firm's process from the designer’s perspective.