Built Unbuilt

•Advertizing in Frame magazine and Mark magazine •Promotion via Frame’s website: frameweb.com (130,000 users per month) •Social media campaign via Frame’s Facebook, Instagram, Google+ and Twitter •Digital newsletter announcing the book sent to 43,000 subscribers •Press release issued by email to thousands of press contacts •Promoted at many international design trade fairs •Banners on architecture and design related weblogs •Promotion of the book by JDS, and by Julien De Smedt during their appearance at worldwide events and conferences

Investigating the realms of architecture and its future possibilities, this book is an exploration of innovation and new forms of design and urbanity. It is a didactic yet personal approach to urbanity matters . Inspiring projects, all realised by Julien De Smedt Architects, emphasi s e the melt ing pot of diverse program me s that should be considered in creating future - proof cities.In this book, Julien De Smedt investigates the realms of architecture and its future possibilities . (Un)Built JDS(A) is to be read from a professional pers pective, as an exploration of innovation and new forms of design urbanity. It is a didactic yet personal approach to urbanity matters . P rojects reali s ed by Julien De Smedt Architects form the basis of the featured content , covering all aspects in the makin g of architecture, with all financial implications , etc . of operating in the real world accounted for. Even if some of the investigations seem out of scale or even utopian, they all stem from actual commissions and share a genuine desire to address individ ual needs and topics , such as how to create more basic, low tech urban living qualities and activate spaces giving them more air, making them greener and provid ing more light and views. The selected projects aim at enhancing the divers e aspects of the prog ram me so that the resulting buildings each become more than a single entity driven by a single purpose.