Bright 2

Promotional materials: •Press release •1/1P full color advertisement •Flash banner/skyscraper •Digital news article •Digital newsletter Media plan: •Promotion through social media: Facebook, Twitter and website (www.frameweb.com) •Promotion through other design websites/blogs like Yatzer, Coolboom, etc. •Advertising in Frame magazine, Mark magazine and Elephant magazine •Inclusion in Frame Publishers catalogue •Digital newsletter announcing the book and send to 60,000 subscribers •Trade fairs: the book will be promoted and sold at more than 35 trade fairs worldwide •Press release will be issued to 3000 national & international press contacts (print and online)

A rich selection of architectural illumination projects that are setting trends in the creative use of light from all over the world.The use of light and illumination in architecture and design is currently evolving and making an increasingly significant impact i n various creative disciplines. Today, architects use light installations to create a different ni ght - time identity for buildings that allow for additional functions and presentations. Light is also important for interior designers, who use it to give the impression of a room where there isn’t one or make a space seem bigger or smaller. Others use ligh t to conjure works of art, forms and images out of nothing or to give entire city centres a whole new look. In short: light is a magical medium for creative experimentation that today’s designers are using to produce a broad spectrum of exciting work. Brig ht 2 presents a rich selection of these innovative projects that are setting trends in the creative use of light. The included work has been implemented in both a commercial and cultural context around the world. Each designer or design company is featured in an eight - page spread that includes both stunning photography and detailed text information. This inspiring volume is an up - to - date reference tool for professionals working in the fields of light design, architecture and art. The book reflects the curre nt role of illumination as a multifaceted and interactive design element. In doing so, Bright 2 literally sheds new light on the future of architecture and design