The Platformisation of Consumer Culture

A Digital Methods Guide

Alessandro Gandini author Alessandro Caliandro author Lucia Bainotti author Guido Anselmi author

Format:Hardback

Publisher:Amsterdam University Press

Published:6th May '24

Currently unavailable, and unfortunately no date known when it will be back

The Platformisation of Consumer Culture cover

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).

ISBN: 9789463729567

Dimensions: unknown

Weight: unknown

280 pages