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Protocol to Manage Relationships Today

Modern Relationship Management Based Upon Traditional Values

William Hanson author Jean Paul Wijers author Diana Mather author Isabel Amaral author Bengt-Arne Hulleman author

Format:Paperback

Publisher:Amsterdam University Press

Published:5th Nov '20

Should be back in stock very soon

Protocol to Manage Relationships Today cover

This insightful book explores the modern application of protocol, emphasizing its role in fostering authentic relationships in various organizations. Protocol to Manage Relationships Today provides valuable strategies for effective networking.

In Protocol to Manage Relationships Today, the authors delve into the essential role of protocol in fostering connections beyond traditional realms. This insightful book highlights how modern protocol serves as a vital tool for both non-profit and for-profit organizations, emphasizing its importance in creating authentic networks of reciprocal relationships. The authors argue that protocol is not just for monarchies or diplomatic institutions; it is a framework that can enhance relationship management across various sectors.

The text outlines numerous benefits of implementing effective protocol, such as enhancing networking activities and deepening stakeholder relationships. By providing a professional structure to relationship management, organizations can access valuable networks and cultivate meaningful connections. In a world where pragmatism often overshadows genuine relationship building, Protocol to Manage Relationships Today emphasizes finding common ground to derive mutual value.

Moreover, the book addresses the evolving landscape in a post COVID-19 era, where the importance of taking the time to establish authentic relationships is increasingly recognized. It offers a contemporary perspective on protocol application, catering to professionals who navigate complex relationship management challenges across diverse fields. The authors present protocol on four levels: understanding its purpose, strategic and tactical considerations, practical implementation, and execution, making it a comprehensive guide for anyone interested in mastering the art of relationship management.

This book describes the practical rules, but also the value of protocol to build harmonious relationships. It is a must-have for every organisation in need of a strong network.
François Brunagel, former Head of Protocol of the European Parliament

At fashion shows it's all about who sits in the front row and who gets personal attention from the fashion designer. This book explains how protocol manages this exclusive personal attention. It is essential literature if you want to manage relationships at the highest level.
Fashion and lifestyle expert Maik de Boer

A must-read for professionals aiming to obtain return on commercial relationships for their business.
Ana Retallack, Founder and Director of The Standard Companion, Australia, formerly a member of the Royal Household of Her Majesty The Queen

ISBN: 9789463724159

Dimensions: unknown

Weight: unknown

320 pages

4th edition