Globalizing Asian Religions
Management and Marketing
Wendy Smith editor Hirochika Nakamaki editor Louella Matsunaga editor Tamasin Ramsay editor
Format:Hardback
Publisher:Amsterdam University Press
Published:14th Mar '19
Currently unavailable, and unfortunately no date known when it will be back
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.
"Globalizing Asian Religions offers readers a wealth of information, especially if they are interested in its soft focus on new religious movements and Japanese traditions. Most of the chapters provide meticulous descriptions of the movements they are analyzing and offer substantial background information for readers who might be less familiar with each movement. This makes the book quite accessible and very teachable. It also raises questions about religious middle management that could make it a good starting point for additional research."
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)
"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)
ISBN: 9789462981447
Dimensions: unknown
Weight: unknown
380 pages