Business Communication

Business Communication encompasses written, reading, oral or spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book an indispensable course book, both in full-time and distance learning programs.

Salient Features:

• Comprehensive coverage of theoretical concepts, both in verbal and non-verbal communication, for the students to build a strong background.
• In-text exhibits of thought-provoking situations for the students to analyze.
• End-of-chapter exercises for the students to apply the concepts learned in the chapter.
• End-of-book fifteen short cases with questions, for discussion in the classroom.
• Dedicated chapters on Report Writing, Corporate Communication, and Marketing Communication.
• Special coverage on job application, resumes, group discussion, interview and career seeking.