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Film Production and Consumption in Contemporary Taiwan

Cinema as a Sensory Circuit

Ya-Feng Mon author

Format:Hardback

Publisher:Amsterdam University Press

Published:23rd Aug '16

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Film Production and Consumption in Contemporary Taiwan cover

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

"The author of this book has applied a great many film theories in order to look more deeply into the affective and power dynamics between the film industry and the audience. Her method has established a new landmark for contemporary Taiwan film research." - Iying Wei, *International Journal of Asian Studies*, May 2019

ISBN: 9789089648884

Dimensions: unknown

Weight: unknown

216 pages