Know Your Onions - Corporate Identity

This book serves as a practical guide to understanding identity design, ideal for both beginners and those refining their skills. Know Your Onions - Corporate Identity offers essential insights.

In Know Your Onions - Corporate Identity, readers are introduced to the essential principles of identity design, distinguishing it from branding. This book serves as a valuable resource for those who may not have extensive experience working on high-profile corporate identity projects, such as those for airlines or large conglomerates. Whether you are just starting out in the field or looking to refine your skills, this guide offers practical insights for tackling identity projects in real-world scenarios.

The author emphasizes that this book is not a collection of case studies but rather a hands-on manual designed to equip you with the knowledge and tools necessary to create effective corporate identities. You will learn the fundamental differences between identity design and branding, ensuring you develop a clear understanding of each concept. This clarity is essential for anyone involved in graphic design or commissioning identity projects.

Know Your Onions - Corporate Identity is perfect for graphic designers and clients alike who seek to grasp the intricacies of the identity design process. By focusing on practical advice and actionable steps, this book prepares you to deliver successful identity projects, regardless of your experience level. It encourages a proactive approach, making it an indispensable guide for anyone looking to navigate the complexities of corporate identity design.