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Managing Your Business

A Practical Guide

Irenee Dondjio author Robert Haafst author

Format:Paperback

Publisher:Wolters-Noordhoff B.V.

Published:17th Apr '18

Currently unavailable, and unfortunately no date known when it will be back

Managing Your Business cover

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

ISBN: 9789001878849

Dimensions: unknown

Weight: 453g

290 pages