Managing Your Business

This textbook offers essential models and theories for effective decision-making in business management, making Managing Your Business a valuable resource for students and managers alike.

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision-making process in strategic management. The book covers all business units and company departments, starting with the fundamental principles of marketing. It subsequently delves into both internal and external business strategies, while also exploring the financial essentials necessary for effective management. The text concludes with an in-depth analysis of export strategies, making it relevant for businesses looking to expand internationally.

Written in a fluent and accessible style, Managing Your Business is essential reading for undergraduate students in fields such as economics, management, and marketing. Its practical focus ensures that the content is not only theoretical but also applicable in real-world scenarios. This makes it an invaluable resource for students aiming to understand the complexities of business management.

Additionally, the book serves as a useful guide for managers of small and medium-sized enterprises who seek to enhance their decision-making skills and improve their operational strategies. By blending academic rigor with practical insights, Managing Your Business equips readers with the tools they need to navigate the challenges of running a successful business.