International Business
Radha Jethu-Ramsoedh author Maud Hendrickx author
Format:Paperback
Publisher:Wolters-Noordhoff B.V.
Published:27th Mar '12
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£165.00(9781138175808)
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.
Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.
ISBN: 9789001805036
Dimensions: unknown
Weight: 695g
322 pages