Essentials of Strategy

Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book covers the basic topics of a strategy course (both competitive and corporate) giving a short but comprehensive view on the current perspectives in the strategic academic and business community. It draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies. The book does not add specific case studies, giving every instructor the opportunity to select different examples and to shape the topics according to the class needs. This means that the book is well fitted for different types of courses, from undergrads to MBAs.