Critique of Aesthetic Capitalism

This insightful work examines the shift in capitalism towards aesthetics and atmosphere, as explored in the Critique of Aesthetic Capitalism.

The Critique of Aesthetic Capitalism presents an expanded edition of the renowned essay, Atmosphären, which has garnered acclaim for its insightful exploration of aesthetics in contemporary society. This work delves into the concept of Aesthetic Economy, a theory that examines the evolution of capitalism within national economies. As basic needs are increasingly met, commodities shift from being mere objects of consumption to tools for crafting our lived experiences, emphasizing the production of atmospheres rather than utility.

In this landscape, the applications of Aesthetic Economy become evident in various domains, from marketing strategies that focus on commodity aesthetics to the production processes themselves. The text highlights a notable transition in technology, moving from a focus on functionality to one that prioritizes joy and entertainment. This shift has profound implications, as the technology of entertainment emerges as a significant force within the broader economy.

Moreover, the Critique of Aesthetic Capitalism extends its analysis to the aestheticization of politics, the orchestration of sporting events, and the management of cultural narratives. Authored by Gernot Böhme, this book is a crucial addition to the new series, Atmospheric Spaces, showcasing the thoughts of influential contemporary philosophers and offering a compelling perspective on the intersection of aesthetics and capitalism.