Isidro Ferrer. About Nothing

Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated shorts, sculptures, textiles, brand images and lamps. With a background in theater, he uses a variety of media, techniques and communication channels to transform his clients’ ideas into powerful yet subtle images. In About Nothing, readers will find examples of his extensive work, both the most recognizable and also the most unknown, as the author explores the personality and creative processes of this multifaceted artist, sharing Ferrer’s thinking, ideas and understanding of why design matters and what it means to be a designer and an illustrator. The book portrays the artist's vision of his work as a creator, visions of his studio, excerpts from his notebooks, autobiographical texts and a whole treasure trove of illustrations and designs that are largely unpublished or made especially for this book. As a result of this wealth of text and images, we are introduced to the personal philosophy, techniques, experiences, aesthetics, poetics and influences that inform the work of Isidro Ferrer, with numerous examples of how the art of creative thinking is developed, cultivated, honed and, ultimately, transformed into beautiful objects.