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Brand Addiction

Designing Identity for Fashion Stores

Wang Shaoqiang author

Format:Hardback

Publisher:Hoaki Books S.L.

Published:8th Jan '18

Should be back in stock very soon

Brand Addiction cover

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

ISBN: 9788417084035

Dimensions: unknown

Weight: unknown

240 pages