Intercultural Communication
Building a Global Community
Mingsheng Li author Fay Patel author Prahalad Sooknanan author
Format:Hardback
Publisher:SAGE Publications India Pvt Ltd
Published:16th May '11
Currently unavailable, and unfortunately no date known when it will be back
Competence in communicating across cultures is a prerequisite for success in today′s fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.
The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.
The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.
By integrating ′glocal′ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.
ISBN: 9788132106340
Dimensions: unknown
Weight: 380g
224 pages