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Brand Experience & Trade Fair Design Annual 2022/23

Janina Poesch author

Format:Hardback

Publisher:AVEdition

Published:4th Apr '23

Currently unavailable, and unfortunately no date known when it will be back

Brand Experience & Trade Fair Design Annual 2022/23 cover

It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

Text in English and German.

ISBN: 9783899863857

Dimensions: unknown

Weight: 1698g

272 pages