Trade Fair Design Annual 2017/18

Sabine Marinescu editor Janina Poesch editor

Format:Paperback

Publisher:AVEdition

Published:1st Nov '17

Currently unavailable, and unfortunately no date known when it will be back

Trade Fair Design Annual 2017/18 cover

Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.

ISBN: 9783899862713

Dimensions: unknown

Weight: 1890g

336 pages