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Trade Fair Design Annual 2015/16

Sabine Marinescu author Janina Poesch author

Format:Paperback

Publisher:AVEdition

Published:2nd Dec '15

Currently unavailable, and unfortunately no date known when it will be back

Trade Fair Design Annual 2015/16 cover

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses. Text in English and German.

ISBN: 9783899862362

Dimensions: unknown

Weight: 1650g

288 pages