Consumer Psychology: A Study Guide to Qualitative Research Methods
Jessica Schwarzenbach author Prof Paul MW Hackett author Uta Maria Jürgens author
Format:Paperback
Publisher:Verlag Barbara Budrich
Published:18th Apr '16
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
ISBN: 9783847407720
Dimensions: 210mm x 148mm x 10mm
Weight: 249g
166 pages