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Consumer Psychology: A Study Guide to Qualitative Research Methods

Jessica Schwarzenbach author Prof Paul MW Hackett author Uta Maria Jürgens author

Format:Paperback

Publisher:Verlag Barbara Budrich

Published:18th Apr '16

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Consumer Psychology: A Study Guide to Qualitative Research Methods cover

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

ISBN: 9783847407720

Dimensions: 210mm x 148mm x 10mm

Weight: 249g

166 pages