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Art/Commerce

The Convergence of Art and Marketing in Contemporary Culture

Maria A Slowinska author

Format:Paperback

Publisher:Transcript Verlag

Published:27th Sep '14

Currently unavailable, and unfortunately no date known when it will be back

Art/Commerce cover

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Besprochen in: http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli

ISBN: 9783837626193

Dimensions: 23mm x 15mm x 2mm

Weight: 992g

288 pages