Art/Commerce
The Convergence of Art and Marketing in Contemporary Culture
Format:Paperback
Publisher:Transcript Verlag
Published:27th Sep '14
Currently unavailable, and unfortunately no date known when it will be back
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Besprochen in: http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli
ISBN: 9783837626193
Dimensions: 23mm x 15mm x 2mm
Weight: 992g
288 pages